We were going for a hike last week.
Husband was driving and we were talking about my business. What my short term goals were, long term ones and my dreams. I was telling him about an article I read regarding how to price your work as a photographer and set up the company and how hard it is for me to sell and market myself. I was trying to put some new life into my website and make it my own so it reflects my work and my approach to photography. We were going back and forth, bouncing off ideas. I like talking to him because he is the most realistic person ever and greatly represents my typical client. I surround myself with like minded people here on the blog and instagram, but in reality I live in a small military town and my husband is probably my target audience. I was telling him that I want people to hire me because they like my photos and not because I am affordable or available. But I have a hard time putting the prices up, since I know how difficult it is to part with money as a stay at home mom.
Little J was sitting in the back eating goldfish. All of the sudden he said: “Mommy it is not just about them liking your pictures, it is about them loving you. Everything about you.”
Apparently I found my niche in the market. I am lovable.
PS: My 4 year old son is available for marketing consultations. But you probably cannot afford him.